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This site states the following, "A New Level of Dental Care." Our analyzers observed that the web site said " Your dental health matters to us! Kate and Scott McKinzie." The Website also stated " Ours is a dental practice that strives to make every patient feel at home and at ease. By providing health care with a personal touch, we can devote the time and attention that is necessary to help you attain healthy teeth and gums while addressing your specific concerns and needs. We bring a family feeling that you will immediately sense when you walk in our door." The website's header had Dentist as the most important keyword. It was followed by Oakland, Piedmont, and East Bay which isn't as highly ranked as Dentist. The next words the site uses is Full Restorations. Orthodontics was also included and could not be seen by search parsers.